Also, searching through voice is both natural and quicker as it is 3x faster than typing in English and 5x faster in Hindi, as per independent studies.Īccording to a joint study conducted by Bain & Company and Flipkart in 2020, online shoppers in tier-2 cities make nearly half of all shoppers and contribute to three out of every five orders for leading e-retail platforms.Īnd as more than 75% of internet users in India coming from non-English speaking backgrounds and a majority of them residing in non-urban, rural areas, it becomes imperative to solve the language barrier for enabling access to the benefits of the internet, including e-commerce. Studies conducted by Flipkart to understand the new-to-internet consumers or Bharat indicate that they need assistance in online shopping and seek easy discovery of products. Flipkart's Voice Search merges these technologies with its existing text-based search capability, which is trained on years of Flipkart data to offer a powerful voice search platform that can understand natural language-based long and complex queries made by users in different accents. Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hausa, Hebrew, Hindi, Hungarian. These keywords are then picked up by Flipkart's search engine, which fetches results for the customers in a fraction of a second. Google Docs voice typing for dictating in Google Docs. Here, the Natural Language Understanding tries to identify the intent and entity from the keywords given in the command.
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